Global Travel Management

Hitting well above its weight as an SME, Global Travel Management turned to Carol Miller Media to put in place its first formal Public Relations strategy to achieve local recognition.

The CMM programme covered a range of communications activity that ensured recognition of GTM’s contribution to the Travel Management industry in national trade media, underpinning steady news coverage for its work as a successful business supporting the local community.

This included GTM’s first entry to a business awards event, The Toast of Surrey Awards 2015, for which it won a finalist place. It achieved regional recognition as a successful business and for the high standing it holds among industry peers as well as its commitment to its workforce and customers.

GTM Managing Director Scott Pawley says: “It was the first time Global Travel Management had ever taken up the challenge of a business award. So the ensuing publicity we received in news coverage, followed by the chance to celebrate our achievement as finalists, was a wonderful morale boost for my team.

“The work that Carol Miller put in place as part of a carefully thought out strategic Public Relations programme for Global Travel Management brought a form of advertising we had not explored before. Our success was noticed by travel industry peers industry and other local businesses. I believe our success in Toast of Surrey as part of the PR work reinforced our standing within the local community and the Travel Management Company industry.”

GTMLogo_20130111_04_WhiteBlueRead more about Global Travel Management at www.g-t-m.co.uk