CMM PR consultancy has supported: Global Travel Manangment, Koniks Tail Vodka, Beanbag Coffee, Scorpion Training, Horsell Community Choir and Horsell Scouts and Guides May Fayre.
Global Travel Management
Remit: To provide Public Relations that would achieve local recognition for what Global Travel Management has done within the community and the Travel Management industry.
Challenge: A great company with award-winning success and a high quality, loyal staff that was failing to build a profile within the local public and business community. It was also unable to significantly increase recognition for its work and achievements in a highly competitive industry.
GTM Co-founder and Managing Director Scott Pawley: “Carol has taken ownership of our public relations communications and in a relatively short time, she has developed our brand image and raised our profile above and beyond our initial expectations.
“Initially we asked Carol to raise our local profile and recognizing the potential to take our PR further as a company that has ambitions to grow nationally and internationally, she has increased media and public awareness within our local and regional community. She has also increased our profile within the industry and the wider business community. The added benefit has been to build the confidence and pride of our team, especially as finalists in the Surrey Business Awards. I expect that we will be reaping the rewards of her for some time to come.”
BoCo Yoga & Pilates
Remit: To raise awareness of BoCo Yoga & Pilates Centre as a centre of holistic wellbeing and celebrating its 10th anniversary.
Challenge: BoCo’s high standards of teaching has established it among local yoga and Pilates practitioners and teachers as a centre of excellence. However, it needed to boost its profile as a successful business, which has thrived while adhering to its ethos of high quality practice and teaching in a highly competitive field.
BoCo Yoga & Pilates, Director and co-founder, Karin Worthy: “I would like to thank you for all the help, guidance and support you have given BoCo, particularly with our 10-year birthday celebrations.
“Like so many small businesses we sometimes need specialist services that we don’t have in-house and often struggle to do everything ourselves because we also need to keep our overheads as low as possible. Having your help and advice enabled us to both reach our local market and publicise our services and business achievements in the most cost-effective way. Thank you – we look forward to working with you again.”
Beanbag Coffee Ltd
Remit: To advise on launching a new product in a highly competitive consumer market and to assess and develop its unique selling point as a brand. To advise on a marketing strategy.
Challenge: To develop a brand with a strong USP that can compete in an already saturated market and to identify its target audience.
Owner Beanbag Coffee Ltd, Gary Kirby: “Carol has helped guide me and provide me with invaluable advice regarding my start-up Beanbag Coffee (www.beanbaggedcoffee.com). Her insight on all areas from pitches, to branding, to dealing with suppliers, was all amazing. Carol literally helped my business to get off the ground. Can’t thank her enough.”
To embed the message of Woking Mind, which is to make sure that no-one in Woking has to face a mental health problem alone.
To gain greater public awareness of the support services offered by the charity.
Vice-Chairman, Woking Mind, Chris Bedford:
“Thanks to Carol’s presentational skills, our first ever newsletter was transformed from a plain text into something truly special, a real boost for our charity’s image.”
To gain media awareness and public support for the launch of Charlie’s Angels Foundation, a charity aimed at raising funds for research into a cure for Multiple Sclerosis.
The charity is one of a number with similar aims. It’s launch coincided with a great deal of negative publicity regarding the accountability of charities. Its fundraising target for the initial event was to raise at the least the sum it was required to raise in one year to enable it to register with the Charities Commission.
Charlie Lloyd, MD of Lloyd HR Consultancy and founder of Charlie’s Angels Foundation:
“The charity’s gala launch raised £19,280 and the PR campaign for the charity launch and fundraiser won local and regional coverage, driving interest to it through current news, business news and coverage of the launch.
“I can’t thank Carol enough for her PR work to help get my charity launched. Carol never compromises on her attention to detail, even though her support for the charity was pro bono. She is thorough and professional and always tailors her PR support to my needs, ensuring I was well briefed and comfortable in interviews. What’s more she managed to get lots of great media coverage.
“It helped raise support for the charity and the fundraiser. I was particularly pleased that after The Surrey Advertiser articles I was contacted by people who have had MS or have relatives with MS who want to give their support to Charlie’s Angels Foundation. Business magazine coverage will also have helped my HR business, which is great!”
Horsell Community Choir
Remit: To gain publicity for a newly formed community choir; to gain local support for its performances and increase its membership.
Challenge: To build interest and excitement around an amateur choir in a competitive amateur arena that already has a number of local choirs.
Choir Chairman and Founder Geoff Hughes: “Carol has given thoroughly professional support to the choir to ensure local and regional press and radio interest in the choir. We have about 80 members and the publicity for the last concert we hosted increased the sale of tickets – what more could we ask for!”