Global Travel Management

Global Travel Management

Hitting well above its weight as an SME, Global Travel Management turned to Carol Miller Media to put in place its first formal Public Relations strategy to achieve local recognition. The CMM programme covered a range of communications activity that ensured recognition of GTM’s contribution to the Travel Management industry in national trade media, underpinning steady news coverage for its work as a successful business supporting the local community. This included GTM’s first entry to a business awards event, The Toast of Surrey Awards 2015, for which it won a finalist place. It achieved regional recognition as a successful business and for the high standing it holds among industry peers as well as its commitment to its workforce and customers. GTM Managing Director Scott Pawley says: “It was the first time Global Travel Management had ever taken up the challenge of a business award. So the ensuing publicity we received in news coverage, followed by the chance to celebrate our achievement as finalists, was a wonderful morale boost for my team. “The work that Carol Miller put in place as part of a carefully thought out strategic Public Relations programme for Global Travel Management brought a form of advertising we had not explored before. Our success was noticed by travel industry peers industry and other local businesses. I believe our success in Toast of Surrey as part of the PR work reinforced our standing within the local community and the Travel Management Company industry.” Read more about Global Travel Management at...
Internal Communications

Internal Communications

My skills and experience as a journalist are key to a wide range of PR and Communications strategies, including internal communications, now widely recognised as essential to ensure the success of any enterprise. Working for Waitrose I oversaw the growth and development of a weekly print publication The Waitrose Chronicle as well as the launch of an online magazine aimed at supporting and communicating with the people who work for this highly successful UK supermarket chain. Katie Macaulay, Managing Director of AB Communications, highlights my work in ‘From Cascade to Conversation’, a review of the development of internal communications over the last 25 years. Macaulay, an internal communications specialist, discusses ‘Why paper isn’t dead’ and says: “We look at how this infrequent, fixed and one-way medium can become conversational. We discover why the traditional skills of the newspaper journalist – the ability to find, write and verify a great story – are becoming more, not less, important.” Macaulay looks to my insight on the value of a hardcopy internal communication publication in a company such as Waitrose: ‘Editor of The Waitrose Chronicle, Carol Miller: “As communicators, it’s our responsibility to extend our reach to as wide an audience as possible. While our digital tools have grown, it is important not to forget that print is a fundamental part of the mix and has been since 1937.” Read more about AB Communications at...